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A Close Look at Social Media Marketing Strategies

For any online branding and marketing campaign to be successful, it should have an element of social media marketing. The beauty of these strategies is that they can be implemented for free. However, businesses should bear in mind that even though they can be used without any cost, they do require time and effort in regard to monitoring and deployment.

Therefore, a business needs to have proper time and staff for devoting to monitoring the conversations, messages and engagement that takes place through social media platforms. There are various purposes of using social media marketing strategies for online marketing and some important and notable ones include:

Targeting the Right Audience 

Understanding the target audience is the first element of any social media marketing strategy. At the Guy Galboiz Firm we understand that a business not just needs to know who their audience is, but should also have some knowledge about their interests, habits and preferences. The social media habits of a teenager are drastically different from that of a retired golfer. In order to capture the attention of the audience, the platform and message should appeal to them directly. A photography business may need to combine different platforms like Instagram, Facebook and Twitter, but the same cannot be said for an ice cream business. Therefore, the target audience should be observed before they are engaged in a conversation. 

Resolving Customer Problems 

One of the best ways of developing a rapport with potential customers and strengthening relations with existing customers is to provide them guidance and advice regarding any problems they encounter in their dealings with the business. An ideal social media strategy will be a combo of a Facebook page that provides customers with latest news about the business, a Twitter account that engages clients in conversations and a blog that provides plenty of information and solutions. Answer questions through Twitter and Facebook, even if they aren’t relevant to the business. Portray the business positively through valuable content. 

Converting Visitors into Customers 

If a business is able to develop a personal connection by interacting directly with visitors on social media platforms, it will be in a better position of converting them into customers. The social media accounts should be linked with the website to increase traffic. Use informative and powerful content for capturing the attention of customers and give them reasons to come back to the business again. Collect their email addresses, which can be used on a mailing list later on.

Using Responsiveness and Transparency 

A the Guy Galboiz marketing firm we understand that when engaging in social media, transparency is considered crucial for every business. People who use social media on a regular basis have spam radars and they will turn away from a business if they detect any such thing. Therefore, sending them promotional and marketing messages will be a turn off. For ideal customer engagement, a business should be authentic and genuine and act in the same way as they would if the customer came into their store. Also, provide quick responses to customers because this shows commitment and dedication and enhances user experience.